Who are we?

ucrop.it was founded in 2018 by Diego Hoter, Chief Executive Officer (CEO), Marcos Botta, Chief Innovation Officer (CIO) in charge of the sustainable innovation process, and Matías O´Keefe, Chief Technology Officer (CTO).
Three entrepreneurs who, along with agricultural and technology partners, such as Cazenave y Asociados, Lyncros SRL and Pablo Vaquero, who saw the opportunity to create a solution that verifies the agricultural practices of farmers in the field, aligned with relevant sustainability standards in a scalable, simple, remote, accurate and measurable way.


We have local and international investors and strategic partners.

Where are we?

Argentina, Uruguay, Paraguay, Brazil and the USA.

In 2021 ucrop.it began operations in Paraguay, kicking off an ambitious regional expansion plan that also includes the arrival in Uruguay, Brazil and the United States in 2022.

In all the markets where it operates, it continues to add farmers committed to agricultural sustainability and new commercial agreements.

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We transform sustainability into a simpler, more achievable and profitable process.