ucrop.it was founded in 2018 by Diego Hoter, Chief Executive Officer (CEO), Marcos Botta, Chief Innovation Officer (CIO) in charge of the sustainable innovation process, and Matías O´Keefe, Chief Technology Officer (CTO).
Three entrepreneurs who, along with agricultural and technology partners, such as Cazenave y Asociados, Lyncros SRL and Pablo Vaquero, who saw the opportunity to create a solution that verifies the agricultural practices of farmers in the field, aligned with relevant sustainability standards in a scalable, simple, remote, accurate and measurable way.