We believe the time is now to make agriculture digital, transparent and sustainable
Guided by this vision, we have built a solid financial approach that offers a clear path to reward organizations that value farmers committed to good practices.
Our solution materializes in an innovative platform that revolutionizes agricultural management, making its monitoring more accessible, transparent, and accurate. This, in turn, allows organizations to align their sustainability goals with tangible incentives for farmers who adopt and align with those objectives.
Our Team
As the CEO of ucrop.it, Diego is responsible for the company’s vision, developing the business strategy alongside his co-founders, defining the P&L and company’s objectives, leading the team, overseeing its deployment, and creating optimal business and organizational conditions for its success.
Diego is a graduate from The University of Edinburgh Business School (UK), where he earned his MBA, with a specialization in finance and economics.
Marcos has also served as General Manager at Chemotecnica and held other responsible roles in the agribusiness sector and pioneering companies, giving him a strong network across the industry.
As COO, Marcos oversees ucrop.it’s commercial operations, leading the operational strategy and delivery model to ensure customer satisfaction across all geographies. He manages the operational team responsible for growers’ digitalization, the commercial team responsible for delivering on customer contracts and achieving revenue objectives, business margins along with customer success targets.
Marcos is an agronomist with a postgraduate degree in Agribusiness.
Throughout his career, He has faced numerous challenges that have helped him hone skills in a variety of areas. From developing complex technologies and software, to building strong relationships with customers, and developing strategies for long-term growth, He has gained a wealth of experience in all aspects of product development.
- She possesses over 8 years of experience in progressively responsible IT management roles.
- Vicky also boasts more than 15 years of expertise in financial and accounting.
- Her exceptional communication and collaboration skills enable her to effectively address the business and technical needs of clients and users.
Vicky’s specialties include IT Project Management, Financial Management, Process Improvement, Agile Methodologies, Technical Product Ownership, and Technical Product Development.
We are working hand on hand with great Investors
And the most relevant partners
Global expansion, sustainable development
We travel to every corner of the world to keep expanding our community
of farmers and companies, committed to sustainable agriculture
and forging new business partnerships