A free solution that empowers farms,
with sustainability-driven benefits.

Be part of the change!

You can earn rewards and benefits.

SUSTAINABLE

FARMING

THAT HAPPENS IN MILLIONS

OF ACRES

SUSTAINABLE

FARMING

THAT HAPPENS IN MILLIONS

OF ACRES

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What is ucrop.it?

ucrop.it is a free digital platform that joins the journey of farmers throughout the crop production cycle, supporting their efforts to make agricultural practices sustainable and profitable as they tell the story behind their crops.

We offer a scalable, versatile, and traced data platform tailored to the needs of every farmer and player along the value chain.

What is ucrop.it?

ucrop.it is a free digital platform that joins the journey of farmers throughout the crop production cycle, supporting their efforts to make agricultural practices sustainable and profitable as they tell the story behind their crops.

We offer a scalable, versatile, and traced data platform tailored to the needs of every farmer and player along the value chain.

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Co-founders

ucrop.it was founded in 2018 by Diego Hoter, chief executive officer (CEO); Marcos Botta, chief innovation officer (CIO), who is in charge of the sustainable innovation process; and Matías O’Keefe chief technology officer (CTO) in charge of technology development.

Three entrepreneurs who, along with leading agriculture and technology partners, such as Cazenave y Asociados, Lyncros SRL, and Pablo Vaquero, seized the opportunity to create a solution to verify agricultural practices of thousands of farmers on their fields, in line with major sustainability standards.

Diego Hoter

Co-Founder & CEO (Chief Executive Officer)

Marcos Botta

Co-Founder & CIO (Chief Innovation Officer)

Matías O’Keefe

Co-Founder & CTO (Chief Technology Officer)

Co-founders

ucrop.it was founded in 2018 by Diego Hoter, chief executive officer (CEO); Marcos Botta, chief innovation officer (CIO), who is in charge of the sustainable innovation process; and Matías O’Keefe chief technology officer (CTO) in charge of technology development.

Three entrepreneurs who, along with leading agriculture and technology partners, such as Cazenave y Asociados, Lyncros SRL, and Pablo Vaquero, seized the opportunity to create a solution to verify agricultural practices of thousands of farmers on their fields, in line with major sustainability standards.

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Diego Hoter
Co-Founder & CEO (Chief Executive Officer)
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Marcos Botta
Co-Founder & CIO (Chief Innovation Officer)
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Matías O’Keefe
Co-Founder & CTO (Chief Technology Officer)
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How does the platform work?

We fully track your crops along the value chain.

How does the platform work?

We fully track your crops along the value chain.

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Crop Story ®

ucrop.it helps create a crypto-confidential crop story, with information uploaded by the farmer which may be shared with agrifood players who value sustainable practices.

Crop Story ®

ucrop.it helps create a crypto-confidential crop story, with information uploaded by the farmer which may be shared with agrifood players who value sustainable practices.

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ucrop.it impact

Highly valuable for field sustainability:

ucrop.it impact

Highly valuable for field sustainability:

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Farmers’ digital agreements ecosystem ucrop.it.

Farmers select and control access to digital agreements with companies for specific crop traceability purposes.

At a click, farmers can get a clear description of the agreements’ goals and benefits!

This way, users can select, accept, and implement digital agreements on selected fields and crops, sharing their Crop Story.

Farmers’ digital agreements ecosystem ucrop.it.

Farmers select and control access to digital agreements with companies for specific crop traceability purposes.

At a click, farmers can get a clear description of the agreements’ goals and benefits!

This way, users can select, accept, and implement digital agreements on selected fields and crops, sharing their Crop Story.

What do I need to use ucrop.it?

A mobile phone with at least one of the following operating systems:

  • Android 8.0
  • IOS 5SE

It is Offline!

You can use it anywhere, with no WiFi or mobile data.

What do I need to use ucrop.it?

A mobile phone with at least one of the following operating systems:

  • Android 8.0
  • IOS 5SE

It is Offline!

You can use it anywhere, with no WiFi or mobile data.

Our Location

Argentina, Uruguay, Paraguay, Brazil, and USA

Our Location

Argentina, Uruguay, Paraguay, Brazil, and USA

Crop Type

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Cotton
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Sunflower
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Corn
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Soybean
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Wheat
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Others

Crop Type

Cotton

Sunflower

Corn

Soybean

Wheat

Others

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Our Offering

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Free
platform
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Off & Online
Platform
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360°
Field Assistance
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Profitable
ecosystem

And more!

  • Support by Field Agronomists
  • Broad coverage over all agricultural regions

With ucrop.it, sustainability is more profitability.

Our Offering

Free
platform

Off & Online
Platform

360°
Field Assistance

Profitable
ecosystem

And more!

  • Support by Field Agronomists
  • Broad coverage over all agricultural regions

With ucrop.it, sustainability is more profitability.

FROM
THE FARM
TO THE FORK

FROM
THE FARM
TO THE FORK

Boortlmalt and Tomorrow Foods use ucrop.it’s digital platform as a traceability and monitoring tool to make a positive impact on their products.

Boortlmalt and Tomorrow Foods use ucrop.it’s digital platform as a traceability and monitoring tool to make a positive impact on their products.

Customers

Customers

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Press

Press