Our Vision

We believe the time is now to make agriculture digital, transparent and sustainable Guided by this vision, we have built a solid financial approach that offers a clear path to reward organizations that value farmers committed to good practices. Our solution materializes in an innovative platform that revolutionizes agricultural management, making its monitoring more accessible, transparent, and accurate. This allows organizations to align their sustainability goals with tangible incentives for farmers.

Our Team

Diego Hoter

CEO, Founder

Seasoned business executive with 20+ years in agribusiness finance and real estate. Former Soybean Marketing Lead at Monsanto. MBA from The University of Edinburgh Business School.

Marcos Bota

CIO, Founder

10+ years in senior management, finance, and strategy in agribusiness. Managing Director at Cargill/Black River, led $700M in land investment across Colombia and Mexico. Agronomist with postgraduate in Agribusiness.

Matías O'Keefe

CTO, Founder

20+ years building and iterating software products for growth and success across North and Latin America. Expertise in complex technologies, customer relationships, and long-term product development.

Vicky Ruiz Díaz Merlo

Head of IT & Product Management

8+ years in IT management, 15+ years in financial and accounting expertise. Specialties: IT Project Management, Agile Methodologies, Technical Product Ownership.

Marcos Falcón

Head of Product & Innovation

10+ years experience in extensive crops, cattle farming, and farm management in central Argentina.

Nicolás Monzón

Sales Manager

Breaking sustainability paradigms. Transforming agricultural events into sustainable practices for more transparent agriculture.

Pandora Sota

International Operations Lead

Operations Lead and Business Development for North America and Australia.

Global Expansion

We travel to every corner of the world to keep expanding our community of farmers and companies, committed to sustainable agriculture and forging new business partnerships. Building a network of sustainable agriculture across North America, Latin America, Europe, and beyond.